Elon University || May 2022

Bachelors in Strategic Communications

Deans List

Activities & societies: Alpha Omicron Pi Fraternity, Elon News Network, The American Marketing Association, Public Relations Student Society of America, American Institute of Graphic Arts Elon & Elonthon.

LesserEvil Snacks - Marketing Coordinator || Danbury, CT || July 2024 - Present

∙Assist in managing a $3M+ shopper marketing budget, executing high-impact campaigns across e-commerce platforms and retailers, driving sales growth and enhancing brand visibility.

∙Lead influencer partnerships and cross-platform giveaways, leveraging targeted campaigns and strategic collaborations to boost audience engagement and brand awareness.

∙Spearhead TikTok strategy, growing followers by 11.67% in the first four months through compelling video content and consistent community engagement, expanding brand reach and recognition.

∙Execute shopper marketing sampling initiatives, optimizing conversion rates and increasing brand presence both online and in-store.

LesserEvil Snacks - Digital Marketing Intern || Danbury, CT || May 2024 - July 2024

∙Assisted with the development and management of paid social media ads, including ad copy and

∙performance tracking. Supported social media photoshoots to enhance visual content for brand promotion.

The Goods Mart - Marketing Intern || Manhattan, NY || June 2023 - September 2023

∙Led company in developing a new TikTok strategy that boosted impressions by 7712% within two months.

∙Planned, created, and scheduled social media content.

∙Supported E-commerce team by writing product descriptions, updating website and coordinating samples.

∙Created print and digital design for social media, E-commerce, newsletters, brand decks and posters.

∙Conducted “Trending” research to ensure social media posts get the best engagement possible.

Krupa Consulting - Public Relations Intern || Manhattan, NY || June 2023 - September 2023

∙Supported firm by; executing press clips for clients, conducting influencer research, article research, compiling media lists and facilitating PR giftings.

Tony’s Chocolonely - Contracted Influencer Relations and Social Media Marketing Specialist || Manhattan, NY || March 2022 - October 2022

∙Administered successful influencer marketing campaign, exceeding company goals while only utilizing 60% of the budget.

∙Analyzed and reported campaign performance, leveraging data insights to optimize strategies and maximize ROI.

∙Cultivated and fostered meaningful relationships with key celebrities, influencers, and followers, resulting in increased brand visibility, engagement, and loyalty.

Tony’s Chocolonely - Social Media Intern || Manhattan, NY || June 2021 - December 2021

∙Managed Instagram, TikTok, Twitter and Facebook (@tonyschocolonley_us).

∙Executed social media evaluation, research, and A/B testing. Implemented a strategy resulting in a 138% month-over- month increase in impressions, with lasting results.

∙Single-handedly built TikTok audience from 200 to nearly 3,000 followers, demonstrating strategic social media management skills.

∙Executed social media evaluation, research, and A/B testing. Implemented a strategy resulting in a 138% month-over- month increase in impressions, with lasting results.

∙Monitored weekly analytics on all social media accounts to measure success and configure consistent optimization.

∙Led cross-platform giveaways in collaboration with similar brands to increase impressions, followers, and engagement.

∙Created a brand awareness campaign via social media content marketing.

Wanderlust Travel Boutique - SEO & Social Media Marketing Intern || Remote || May 2021 - August 2021

∙Revived company blog, using SEO techniques.

∙Created a monthly and weekly marketing calendar.

∙Boosted social media impressions by 88% within the first month.

Blume Learning - Social Media Marketing Intern || Remote || June 2020 - September 2020

∙Responsible for weekly and monthly social media marketing calendar.

∙Introduced social media marketing strategies, proving rapid growth within the first week.

Elon News Network - Graphic Designer || Elon, NC || September 2019 - May 2020

∙Produced creative newspaper pages for Elon University's weekly paper, The Pendulum.

Project Management: Seasoned in fostering cross-functional collaboration and utilizing Zoom, Slack, MS Office & Google G Suite

Social Media Marketing: Hootsuite, Sprout Social, TikTok Creator Marketplace, KALE, Instagram, TikTok, Facebook, Twitter, Threads, Pinterest & Linkedin E-commerce/SEM: Well versed in Square, Shopify, MailChimp, Hubspot, Semrush & Meta Ads

Analytics: Confident in building complex equations to reach data-driven Solutions in Excel & Google Analytics

Design: Advanced creator using Figma, Adobe Suite & Canva

Muck Rack - Fundamentals of Social Media

LinkedIn Learning Certificate - Digital Marketing Tools: Create a Marketing Campaign from Start to Finish

LinkedIn Learning Certificate - Advanced Google Analytics

LinkedIn Learning Certificate - Marketing: Copywriting for Social Media

LinkedIn Learning Certificate - SEO: Optimize Your Social Media Profiles

LinkedIn Learning Certificate - Business Analysis: Essential Tools and Techniques

LinkedIn Learning Certificate - Tableau Essential Training

LinkedIn Learning Certificate - Market Research: B2B

LinkedIn Learning Certificate - Marketing Foundations: Consumer Behavior

LinkedIn Learning Certificate - Project Management Foundations: Budgets

LinkedIn Learning Certificate - SQL for Data Analysis

LinkedIn Learning Certificate - Sales Forecasting

LinkedIn Learning Certificate - Salesforce Essential Training

∙Communication Design Corporate Publishing

∙Communication in a Global Age

∙Corporate Publishing

∙Current Issues in Environmental Science

∙Diversity and Social Justice Capstone

∙Fundamentals of Design

∙Global Social Problems

∙Great Ideas: Issues and Research

∙Integrated Marketing Communications

∙Media Analytics Understanding Audiences

∙Media Law and Ethics

∙Media Writing

∙Principles of Economics

∙Principles of Marketing

∙Principles of Statistics

∙Public Relations and Civic ∙Responsibility

∙Public Speaking

∙Quantitative Research methods

∙Religion and Media

∙Religion and Society

∙Strategic Campaigns

∙Strategic Research Methods

∙Strategic Writing

∙The Worlds Regions

∙Web and Mobile Communications

∙Travel

∙Food & Beverage

∙Social Media

∙Current Events

∙Sustainability

∙Health & Wellness

∙Pop Culture

∙Beauty