CONTENT CREATION
CONTENT CREATION
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LesserEvil TikTok
One of the many office culture TikToks I’ve created—relatable and fun for both consumers and the team!
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LesserEvil TikTok
At the time, the SNL Domingo skit was trending, so as any good marketer, I decided to tie it to “my” brand
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LesserEvil TikTok
For a new product launch, I leveraged a trending audio, and it became one of our top-performing TikToks of the quarter.
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LesserEvil TikTok
Used the trending audio “In the Clurb, we all fam”
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LesserEvil TikTok
In store content
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The Goods Mart TikTok
Cheery TikTok showing some personality, product, and the store, of course!
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The Goods Mart TikTok
A fun TikTok showing off the “goods”
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LesserEvil TikTok
Funny, relatable, cheeky, and dare I say… daring. This TikTok invites consumers to connect with the brand on a deeper level and giggle! 🍿
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Tony's Chocolonely Instagram Story
I designed an intro story graphic and template to showcase PR wins for Tony’s Chocolonely.
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The Goods Mart TikTok
TikTok showcasing TGM slushie flavors of the week
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The Goods Mart TikTok
Silly, Goofy TikTok. Gen-Z humor, if you will.
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Tony's Chocolonely TikTok
I created a fun, relatable, on-trend TikTok for Tony’s Chocolonely. Showcasing a new flavor and retail location.
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The Goods Mart TikTok
ASMR style TikTok sharing TGM’s version of a classic movie delight.
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Tony's Chocolonely Instagram Story
Created a Instagram story series for the Tony's 101 campaign. The Tony’s 101 campaign’s goal was to quick off back to school season by educate consumers on the brand. To boost engagement, I created a series of pop quizes to be posted in tangent with the educational feed post.
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The Goods Mart TikTok
I produced a on-trend TikTok, advertising multiple brands, in a fun, quick format.
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The Goods Mart Instagram Reel GIF
A GIF featuring a wide product range.
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Tony's Chocolonely TikTok
To wrap up the year, I made a playful, low-production, on-trend TikTok featuring the top ten Tony’s bars of 2021.
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The Goods Mart TikTok
A fun TikTok showing TGM as a NYC hidden gem!
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The Goods Mart TikTok
Charcuterie board TikTok
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Cloud Water I'm Just A Girl TikTok
I decided to embrace the moment, afterall TikTok is all about showing life's struggles, humanity and relatability.